Healthcare App Launch

App PR is an exceedingly competitive area. Newspapers and magazines have limited space to write about apps and they are bombarded with information about new app launches on a daily basis. While journalists are generally happy to write about new products and services, apps are a far less popular source of news because of the sheer volume launched each and every day. When VP was tasked with launching the iphone and android app by the British Osteopathic Association we secured coverage in the Daily Record, Hello, Natural Health and Sainsburys magazine not to mention countless other regional publications and blogs.