Online campaign results in 150% increase in ticket sales

BroadGroup wanted to increase sales to its Datacentres conference. The previous year the company had sold 200 tickets but current sales had been slow. They invested in a VP campaign to seed content across the internet with the objective of selling the same amount of tickets as the previous year. The only change in the marketing mix to improve online ticket sales was the introduction of bespoke content seeding. BroadGroup sold 400 tickets within three months and a further 100 tickets by extending the campaign for one more month. These sales transformed the event from a contender to a leader in Datacentre event space.

Online campaign results in 150% increase in ticket sales

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